Template-type: ReDIF-Paper 1.0
Author-Name: Babutsidze, Zakaria
Author-Email: babutsidze@merit.unu.edu
Author-Workplace-Name: UNU-MERIT
Title: How Do Consumers Make Choices? A Summary of Evidence from Marketing and 
	 Psychology 
Abstract: In this paper I review the evidence from marketing and psychology 
	 literature about the purchase behavior of consumers. I concentrate on 
	 the characteristics of the choice process, choice of the external 
	 information source and nature of the information obtained from these 
	 sources. The impact of important systematic differences among consumers 
	 and products on choice behavior is also discussed. 
Classification-JEL: D91, D81, M31
Keywords: Consumer Choice, Information, Decision-making, Marketing
Series: UNU-MERIT Working Papers
Creation-Date: 2007
Number: 2007-005
File-URL: https://unu-merit.nl/publications/wppdf/2007/wp2007-005.pdf
File-Format: application/pdf
File-Size: 275 Kb
Handle: RePEc:unm:unumer:2007005