Template-type: ReDif-Paper 1.0
Author-Name: Breugelmans, E.
Author-workplace-name: Marketing & Supply Chain Management
Author-Name: Campo, K.
Author-workplace-name: Externe publicaties SBE
Title: Can in-store displays improve category sales and brand market share in online stores? A study on overall effectiveness and differences between display types in an online FMCG context
Series: METEOR Research Memorandum
Creation-Date: 20080101
Number: 036
File-URL: https://cris.maastrichtuniversity.nl/ws/files/613756/guid-c60ee7d3-7a93-496a-80c8-abd98e77fb6c-ASSET1.0.pdf
File-Format: application/pdf
File-Size: 380384
Handle: Repec:unm:umamet:2008036
DOI: 10.26481/umamet.2008036