Template-type: ReDif-Paper 1.0 Author-Name: Hoffmann, A.O.I. Author-workplace-name: Finance Author-Name: Pennings, J.M.E. Author-workplace-name: Finance Title: Shareholder activism and the role of marketing: a framework for analyzing and managing investor relations Series: METEOR Research Memorandum Creation-Date: 20080101 Number: 007 File-URL: https://cris.maastrichtuniversity.nl/ws/files/1069202/guid-58ea8df6-0bcd-4bc7-b4a1-7dd709dab3a5-ASSET1.0.pdf File-Format: application/pdf File-Size: 173888 Handle: Repec:unm:umamet:2008007 DOI: 10.26481/umamet.2008007