Template-type: ReDif-Paper 1.0
Author-Name: Swaminathan, V.
Author-Name: Dawar, N.
Author-workplace-name: Marketing & Supply Chain Management
Author-Name: Hulland, J.
Title: So you want to buy a brand?
Series: METEOR Research Memorandum
Creation-Date: 20070101
Number: 015
File-URL: https://cris.maastrichtuniversity.nl/ws/files/1014641/guid-1616af2f-075a-4ce5-b1ba-a6ab57ba351e-ASSET1.0.pdf
File-Format: application/pdf
File-Size: 81874
Handle: Repec:unm:umamet:2007015
DOI: 10.26481/umamet.2007015