Template-type: ReDif-Paper 1.0
Author-Name: van Riel, A.C.R.
Author-workplace-name: Marketing & Supply Chain Management
Author-Name: Pahud de Mortanges, C.F.W.
Author-workplace-name: Marketing & Supply Chain Management
Author-Name: Streukens, A.C.P.
Author-workplace-name: Marketing & Supply Chain Management
Title: Antecedents of industrial brand equity: an empirical study
Series: METEOR Research Memorandum
Creation-Date: 20040101
Number: 011
File-URL: https://cris.maastrichtuniversity.nl/ws/files/1642297/guid-9091135f-f8f7-4a0c-80ef-3909991db320-ASSET1.0.pdf
File-Format: application/pdf
File-Size: 159010
Handle: Repec:unm:umamet:2004011
DOI: 10.26481/umamet.2004011