Template-type: ReDif-Paper 1.0 Author-Name: de Wulf, K. Author-workplace-name: Externe publicaties SBE Author-Name: Odekerken-Schröder, G.J. Author-workplace-name: Marketing & Supply Chain Management Author-Name: van Kenhove, P. Title: Investments In Consumer Relationships - A Critical Reassessment And Model Extension Series: METEOR Research Memorandum Creation-Date: 20020101 Number: 077 File-URL: https://cris.maastrichtuniversity.nl/ws/files/639357/guid-78177691-66d7-47a2-bf32-4ab02c594c0f-ASSET1.0.pdf File-Format: application/pdf File-Size: 511826 Handle: Repec:unm:umamet:2002077 DOI: 10.26481/umamet.2002077