Template-type: ReDif-Paper 1.0 Author-Name: Odekerken-Schroder, G.J. Author-Name: de Wulf, K. Author-workplace-name: Externe publicaties SBE Author-Name: Reynolds, K.E. Author-workplace-name: Externe publicaties SBE Title: Relationship marketing effectiveness in retailing: a contingency approach Series: METEOR Research Memorandum Creation-Date: 20000101 Number: 036 File-URL: https://cris.maastrichtuniversity.nl/ws/files/1013438/guid-7dac5b0c-f213-43db-8621-d58fcdfa9045-ASSET1.0.pdf File-Format: application/pdf File-Size: 201228 Handle: Repec:unm:umamet:2000036 DOI: 10.26481/umamet.2000036