Template-type: ReDif-Paper 1.0
Author-Name: de Ruyter, J.C.
Author-workplace-name: Marketing & Supply Chain Management
Author-Name: Wetzels, M.G.M.
Author-workplace-name: Marketing & Supply Chain Management
Title: The role of corporate image and extension similarity in service brand extensions
Series: METEOR Research Memorandum
Creation-Date: 20000101
Number: 035
File-URL: https://cris.maastrichtuniversity.nl/ws/files/1085701/guid-c74bd682-de89-4f28-807c-042d8a2ab29b-ASSET1.0.pdf
File-Format: application/pdf
File-Size: 375482
Handle: Repec:unm:umamet:2000035
DOI: 10.26481/umamet.2000035