Template-type: ReDif-Paper 1.0 Author-Name: Bos, Iwan Author-workplace-name: RS: GSBE Theme Conflict & Cooperation, Organisation,Strategy & Entrepreneurship Author-Name: Vermeulen, Dries Author-workplace-name: RS: GSBE Theme Data-Driven Decision-Making, RS: GSBE Theme Conflict & Cooperation, QE Operations research Title: On the Microfoundation of Linear Oligopoly Demand Abstract: We critically assess the representative consumer model that forms the foundation of a well-known class of linear oligopoly demand structures. It is argued that this approach has several limitations. We present an alternative microeconomic foundation by deriving the same demand system directly from a population of heterogeneous buyers. Our approach can be easily adapted to different demand specifications. Classification-JEL: b40,l10 Series: GSBE Research Memoranda Creation-Date: 20190128 Number: 004 File-URL: https://cris.maastrichtuniversity.nl/ws/files/32336680/RM19004.pdf File-Format: application/pdf File-Size: 486666 Handle: Repec:unm:umagsb:2019004 DOI: 10.26481/umagsb.2019004