Template-type: ReDIF-Paper 1.0
Author-Name: Ramani, Shyama
Author-Email: ramani@merit.unu.edu
Author-Workplace-Name: UNU-MERIT, and Ecole Polytechnique
Author-Name: Mukherjee, Vivekananda
Author-Email: mukherjeevivek@hotmail.com
Author-Workplace-Name: Department of Economics, Jadavpur University
Title: CSR and market changing product innovations: Indian case studies
Abstract: Do firms need to sacrifice profit while innovating in order to further 
	 social objectives, as corporate social responsibility (CSR) would seem 
	 to suggest? To answer this question, the paper compiles a classification 
	 of innovations according to market impact and CSR potential. Then it 
	 details case studies of two market changing (MC) innovations in India: 
	 genetically modified cotton of Monsanto and a drugs cocktail for 
	 HIV/AIDS of Cipla. It demonstrates that the CSR potential of an MC 
	 innovation can directly serve to increase profits and augment bargaining 
	 power in conflicts if it is supported by a robust business model.
Classification-JEL: M14, O32
Keywords: CSR, Corporate Social responsibility, Monsanto, CIPLA, Innovation
Series: UNU-MERIT Working Papers
Creation-Date: 2010
Number: 026
File-URL: http://www.merit.unu.edu/publications/wppdf/2010/wp2010-026.pdf
File-Format: application/pdf
File-Size: 275 Kb
Handle: RePEc:unm:unumer:2010026