Template-type: ReDif-Paper 1.0
Author-Name: Semeijn Janjaap
Author-Name: Riel Allard C.R. van
Author-Name: Ambrosini Ana Beatriz
Author-workplace-name: METEOR
Title: Consumer evaluations of store brands: effects of store image and product attributes
Abstract: Store brands have grown in importance.  Large numbers of products carrying a store label have been introduced in recent years, with varying degrees of success. It appears that retailers pay little attention to the multiple risks associated with adding new product categories to their store labels. In this study we investigate how attributes of store and product affect consumer evaluations of store branded products. A structural model is developed and tested, indicating the likelihood of success. Findings allow retailers to focus on product development in categories most compatible with their store''s image.
Keywords: marketing ; 
Series: Research Memoranda
Creation-Date: 2003
Number: 030
File-URL: http://digitalarchive.maastrichtuniversity.nl/fedora/objects/guid:7c93dc7e-f7ea-4371-89b2-292fc0bdf010/datastreams/ASSET1/content
File-Format: application/pdf
File-Size: 493068
Handle: RePEc:unm:umamet:2003030