Template-type: ReDif-Paper 1.0
Author-Name: Walczuch,Rita
Author-Name: Lundgren,Henriette
Author-workplace-name: METEOR
Title: Psychological Antecedents of Institution-Based Consumer Trust in E-Retailing
Abstract: Whereas many research studies have focused on website features triggering consumer trust in e-retailing, so far no study has attempted to identify all psychological antecedents of trust, i.e. what exactly “happens” in the consumer’s mind before or while the person decides to trust e-retailing. In contrast to other papers on the antecedents of trusting beliefs in specific e-retailing stores, this paper will identify the antecedents of institution-based trust in e-retailing, i.e. trust people have in e-retailing in general. Personality, perception, attitude, experience and knowledge were hypothesized to influence institution-based consumer trust in e-retailing. According to the results of this study, perception based factors are the main determinants of consumer trust in e-retailing. Consumers do behave, after all, rational. ng beliefs in specific e-retailing stores, this paper will identify the antecedents of institution-based trust in e-retailing, i.e. trust people have in e-retailing in general. Personality, perception, attitude, experience and knowledge were hypothesized to influence institution-based consumer trust in e-retailing. According to the results of this study, perception based factors are the main determinants of consumer trust in e-retailing. Consumers do behave, after all, rational.
Keywords: E-retailling; 
Series: Research Memoranda
Creation-Date: 2002
Number: 071
File-URL: http://edocs.ub.unimaas.nl/loader/file.asp?id=707
File-Format: application/pdf
File-Size: 312340
Handle: RePEc:unm:umamet:2002071