Template-type: ReDIF-Paper 1.0 Author-Name: Athreye, Suma Author-Email: athreye@merit.unu.edu Author-Workplace-Name: UNU-MERIT, and Brunel Business School Author-Name: Kale, Dinar Author-Email: d.kale@open.ac.uk Author-Workplace-Name: Open University, and ESRC Innogen Author-Name: Ramani, Shyama V. Author-Email: ramani@ivry.inra.fr Author-Workplace-Name: Institut National de la Recherche Agronomique (INRA), and Ecole Polytechnique Paris Title: Experimentation with Strategy and the Evolution of Dynamic Capability in the Indian Pharmaceutical Sector Abstract: This paper demonstrates that radical regulatory changes can be tantamount to technological revolutions by studying Indian pharmaceutical firms. It shows that radical regulatory changes such as the Indian Patent Act of 1970, the New Industrial Policy of 1991 and the signing of TRIPS (Trade Related Intellectual Property Rights System) in 1995 served to open up new economic opportunities and constraints in the wake of which the winners and losers were selected as a function of the dynamic firm capabilities most appropriate for the new market environment. Classification-JEL: L11, L22, L51, L65, M31, O32, O34, O53 Keywords: International Marketing, R&D Management, India, Pharmaceutical Sector, Corporate Strategy Series: UNU-MERIT Working Papers Creation-Date: 2008 Number: 041 File-URL: http://www.merit.unu.edu/publications/wppdf/2008/wp2008-041.pdf File-Format: application/pdf File-Size: 275 Kb Handle: RePEc:unm:unumer:2008041