Template-type: ReDif-Paper 1.0 Author-Name: Karagözoğlu Emin Author-workplace-name: METEOR Title: A Dynamic Model of Decision-making Under Cognitive Dissonance and Modularity of Mind Abstract: This paper attempts to explain how and why seemingly contradictory beliefs co-exist in an optimizing individual''s mind in the long run. We set up a dynamic model of decision-making inwhich the individual.s mind is composed of a coordinating principal and two conflicting agents. We take into account the cognitive dissonance experienced due to the conflict between the agents. Each agent (or self ) is specialized in perceiving a particular type of signal, which describes the world. Cognitive dissonance levels in our model are not constant. Instead, the individual''s split-selves are open to habituation, which can lead to a reduction in cognitive dissonance. We prove the existence of an optimal strategy with a threshold structure. Our results show that the co-existence of conflicting beliefs might be an equilibrium phenomenon even in an optimizing mind. Suggestions that may avoid the tension that occurs due to cognitive dissonance are made. Keywords: microeconomics ; Series: Research Memoranda Creation-Date: 2010 Number: 014 File-URL: http://digitalarchive.maastrichtuniversity.nl/fedora/objects/guid:8001f1cb-0da9-467f-bef2-99f4e98a8550/datastreams/ASSET1/content File-Format: application/pdf File-Size: 397879 Handle: RePEc:unm:umamet:2010014