Template-type: ReDif-Paper 1.0
Author-Name: Deutskens,Elisabeth
Author-Name: Ruyter,Ko,de
Author-Name: Wetzels,Martin
Author-workplace-name: METEOR
Title: An Assessment of Measurement Invariance between Online and Mail Surveys 
Abstract: One of the latest trends in marketing research is the increasing use of online surveys, which offer lower costs and faster responses. Yet, critics question whether data collected via online surveys are equivalent to data collected via traditional mail surveys. Since existing evidence from the comparison of Web-based and paper-and-pencil surveys is inconclusive, we empirically examine the equivalence of online and traditional mail surveys in a marketing context.
Keywords: marketing ; 
Series: Research Memoranda
Creation-Date: 2005
Number: 003
File-URL: http://arnop.unimaas.nl/show.cgi?fid=1186
File-Format: application/pdf
File-Size: 254173
Handle: RePEc:unm:umamet:2005003